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Hugh Hefner, photographed in the living room of the Playboy Mansion. Hefner was 27 when the first issue came out; the magazine is trying to keep younger readers. Illustrates PLAYBOY (category l), by Peter Carlson (c) 2003, The Washington Post. Moved Wednesday, Sept. 3, 2003. (MUST CREDIT: Photo for The Washington Post by Jonathan Alcorn.)