- “Your One-Stop Spot to Shop for All Your Occult Needs.”
- ―Tara Maclay reading the Magic Box logo[src]
The Magic Box was a magic shop located on Maple Court in Sunnydale last owned and operated by Rupert Giles. When Giles left Sunnydale to return to England, Anya Jenkins became the manager, with Giles remaining a silent partner. It served as the primary headquarters for the Scooby Gang until its destruction at the hands of a corrupted Willow Rosenberg.
Uncle Bob's Magic Cabinet
The shop was originally known as Uncle Bob's Magic Cabinet. The shop was later expanded and renamed the Magic Box. The shop went through a series of owners, many of whom met grisly deaths at the hands of Sunnydale's demonic residents.
The Magic Box
Rupert Giles bought the Magic Box after the death of a previous owner. Soon after opening, Anya Jenkins became a full time employee after demonstrating her excessive knowledge of mystical artifacts and business management. The Magic Box operated as the Scoobies' headquarters, succeeding Giles' apartment and the Sunnydale High School library. When Giles went away to England for a week, Anya and Willow were made in charge of the shop. Willow used the Magic Box's supplies to her advantage when she tried to create a Simulated Sunlight spell. Though, her arguing with Anya messed up the ritual, conjuring a Troll in the process. For a brief period, Buffy Summers also worked part time for The Magic Shop but found that she was not cut out for such employment. To Buffy's appreciation and amazement, Giles built a very well stocked and put-together training room in an unused space towards the back of the building.
The following merchandise was available for sale at The Magic Box:
- Amulet of Cauldis
- Canary's feathers
- Chicken's feet
- Cloven hooves
- Conjuring powder
- Crystal Balls
- Dagger of Lex
- Essence of Slug candles
- Lemon Seduction candles
- Essence of rose thorn
- Essence of violet
- Eyeballs in honey
- Green Egg Magazine
- Hand of Glory
- Holy Water
- Khul's Amulet
- Monkey head
- Living Mummy Hand
- Petrified hamster
- Rabbit's Foot
- Rats' eyes
- Raven's feathers
- Salamander Eyes
- Set of runic tablets
- Sobekian Bloodstone
- Skink root
- Statue of Uftar, the Goddess of Childbirth 
- Styx Water
- Unicorn statue
- Urn of Ishtar
- Crosses and several other Catholic images
A wide variety of other magical paraphernalia was also available, including candles, incense, runic artifacts, love potions (possibly not real potions), death charms etc., along with presumably non-magical items such as history books, jewelry, lollipops for children etc.
The store holds a large number of artifacts and books that are very dangerous, very dark or a combination of both. It included books that contain resurrection spells, and one that contains powerful dark magic that marked Willow's first descent into using increasingly dark magic.
Buffy pointed out that owning the Magic Box usually led to a gruesome demonic death. Indeed, all four owners of the Magic Box shown on the show had died:
- Unnamed clerk, killed by Spike.
- Mr. Bogarty, killed by Harmony Kendall.
- Rupert Giles, killed by Angel
- Anya Jenkins, killed by a Bringer.
- Willow buys magic ingredients to contocte an anti-love spell to stop her attraction to Xander.
- Spike, coming to buy a Love Spell for Drusilla, drains the clerk.
- Buffy, Spike and Angel fight against Lenny and a vampire gang.
- Buffy buys magic ingredients for Giles, temporary blinded by Willow.
- Harmony Kendall's gang kills Mr. Bogarty.
- Giles was attacked by Toth, while he was searching the Slayer.
- Giles becomes the new owner.
- Anya was hired.
- Tara was visited by her family and menaced to returned at her family home.
- Accidently invisible because of Tara's spell, Lei-Ach Demons attack under Glorificus' order.
- Glorificus buys magic ingredients for the Sobekian transmogrification spell.
- The Spawn of Sobek detects Dawn is the Key.
- Buffy breaks her relationship with Riley Finn.
- Anya and Willow accidentally free Olaf the Troll.
- The Watchers Council occupied the shop to evaluate Buffy and the Scoobies.
- Giles was reestablished as watcher.
- Quentin Travers reveals that Glorificus is a goddess.
- With Spike's help, Dawn finds out she is the Key.
- Dawn commits a series of thefts.
- Before the battle against Glorificus, Xander asks Anya to marry him.
- The Trio install a mini-camera in a skull, to spy the Scooby Gang.
- Temporarily employed, Buffy was locked in a temporal buckle provoked by The Trio. She was doomed to repeat the sale of a mummy hand.
- During Halloween 2002', Xander and Anya announce their wedding.
- Xander accidentally summons the demon Sweet.
- Temporarily amnesic while under Willow's spell, the Scooby Gang was attacked by Teeth and his vampire minions.
- Anya and Xander discover that invisible Buffy is "fading away".
- Dawn pays off the debt from all she stole.
- Anya had sex with Spike.
- An angry Xander tries to dust Spike. Spike then reveals he had also been sleeping with Buffy.
- Dark Willow absorbs all magic from the books, and also from Giles after his return.
- The Magic Box was destroyed by Dark Willow.
- After her return from England, a cured Willow meets Anya in the remains to find the demon Gnarl.
Behind the Scenes
- As shown in "Shadow", the Magic Box's phone number was (805) 555-8966.
- As shown in "Blood Ties", the Magic Box business hours were 10am to 9pm during Monday through Thursday, 10am to 12pm on Friday and Saturday while closed on Sundays.
- The Magic Box contained a trapdoor which leads to the sewers. This was used, but not entirely seen in "Tabula Rasa".
- ↑ 1.0 1.1 1.2 1.3 1.4 "No Place Like Home"
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Triangle"
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 "Life Serial"
- ↑ "Grave"
- ↑ "Checkpoint"
- ↑ 6.00 6.01 6.02 6.03 6.04 6.05 6.06 6.07 6.08 6.09 6.10 "Lovers Walk"
- ↑ 7.0 7.1 7.2 7.3 "Shadow"
- ↑ 8.0 8.1 "The Replacement"
- ↑ 9.0 9.1 9.2 "Real Me"
- ↑ "Blood Ties"
- ↑ "Two to Go"
- ↑ Twilight
- ↑ "Chosen"